Build a funnel

A website lets people wander. A funnel takes them through a few steps towards one thing, such as filling in a form or booking a call. They're handy behind an advert or an email.

Create a funnel

1. Open Sites and choose New site.
2. Choose Funnel and pick a template: Lead magnet or Book a call. You can also choose Start blank.
3. Name it and choose Create funnel.

Edit the steps

Funnels work like websites, with the same sections and theme. Instead of Pages you have Steps, in order. Choose Add step and start from Next step, Opt-in, Booking or Thank you.

A button can go to the next step automatically, so you don't have to work out addresses.

Publish it

Choose Publish, then share the link. In the Settings tab, Hide the whole funnel from search engines is useful when you only share it in ads or emails.

See how it's doing

The Overview in Settings shows how many people reached each step, and where they converted.